vibefam

  With the rising population of people who are increasingly health-conscious, the fitness industry has experienced exponential growth over the past decade. Within the fitness industry, boutique fitness has become the new fashion.  What is ‘Boutique Fitness’? ​​A small gym that focuses on one or two specific fitness types,  where there is a great focus on community and building a close relationship between the instructors and the students. In Hong Kong, we have witnessed boutique fitness studios taking over the market, with businesses offering group training and customized personal training. What's the boutique fitness charm all about? Compared with traditional gyms, boutique fitness provides a myriad of options including specialized programs that are customized to the fitness goals of the individual. Here we explain three main reasons explaining why people love boutique fitness. 1. Personalization One of the main attractions of boutique fitness is personalized and tailor-...

  Finding the perfect location to serve your clients may be tricky and choosing where to set up your classes can make all the difference you need to serve your target market effectively. Consideration should be given to the types of offering and how they can be delivered, especially with the prevailing COVID-19 restrictions imposed by the Singapore Government on fitness studios.  The location that you select must be able to effectively deliver your offerings to members, and be agile enough to respond to this increasingly VUCA environment. Should you be located in the Central / CBD district? Open gyms and boutique studios may commonly choose to centrally locate their business in the heart of the CBD to target the office crowd and make commuting to their spaces more convenient. Studios that have chosen to operate in the heart of the CBD are usually located around 2-5 meters away from public transportation hubs thus easing their clients’ daily commute. The advantages of centraliz...

  After you successfully scale your studio, recruiting more instructors to adapt to the increased demand would be your first priority. With the increasing number of  members, you might want to open up more classes to fill the demand from your members. Needless to say, it would be challenging or nearly impossible to complete all the administrative duties and class teaching by yourself. A prudent and effective recruitment strategy could make all the difference to how quickly you can scale your boutique fitness brand.  So what are some factors that you should keep in mind when recruiting instructors to your studio? 1. Your brand says it all Nobody wants to work in a company with a poor reputation. Especially in the boutique fitness industry, where word-of-mouth is a prominent marketing channel, reputation and connection are arguably the most important factor in the recruitment phase. There are two types of corporate branding, internal and external; both are equally as import...

  A good pricing strategy can make all the difference to your boutique fitness business. For fitness entrepreneurs who are building your own fitness community, you may be thinking about how to develop and implement an effective and well considered pricing strategy. There are many types of pricing models that you could adopt, and we will examine those in closer detail in this article.  Generally, value-based pricing can help you stand out from the crowd. Determining the value of your services is important. Some factors that influence the value of your offerings may include location of your classes, for example a centralized location may justify a higher cost due to the higher convenience that it brings; luxurious facilities could also justify a premium pricing. In turn, you would also attract an audience that falls into the upper-middle class bracket. Premium pricing is usually associated with luxury and comfort. With the onset of COVID-19, and the changing operating guidelines...