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Starting Out: Affordable Marketing Strategies for New Fitness Studios Implementing the right marketing strategies could bring your business to new heights. However, many marketing channels are cash burners. Not only that, finding the right marketing mix takes time. Both are scarce resources for early stage fitness entrepreneurs. Moreover, 47% of small business owners handle marketing efforts on their own to control the cost and quality. Thus, it’s critical that you understand what are some affordable yet effective marketings strategies that you can adopt on your own.  Start a referral program Many case studies have shown that referral programs are the easiest and cheapest way to attract customers with the highest lifetime value. Studies revealed that individuals who are referred by their acquaintances are 4x more likely to make a purchase with a 37% higher retention rate compared to non-referred individuals. Since referral programs are highly dependent on word-of-mouths, develo...

  How should your studio get ready for the year-end holiday? It is only a few days away from the new year 2022. Interestingly, statistics have shown that people experience a spike in their motivation to be healthier in the beginning of the year, which explains why January tends to be the busiest time for many fitness studios. On the contrary, member engagement tends to face a major dip in the final quarter of the year, perhaps due to the hectic festivities which take time away from regular fitness routines.  Tackling this issue requires serious planning ahead of time. The good news is, it only requires one elaborate plan to kill two birds with one stone. One plan to both keep your members engaged nearing the end of the year and get your studio ready for the peak time. Here, we have compiled some quintessential ideas to get your studio up and running for the holiday season!  Holiday-themed classes and workshops  There are many ways to approach this. Holiday-themed cla...

Starting Out: Building a website for my Fitness Studio Today, there are approximately 5.6 billion search queries each day. It’s not a surprise that having a well-designed website for your business is extremely integral. Stanford studies have shown that 75% of users form impressions of a company based on the website’s design. Not only that, having a website of your own could serve as a more cost-effective digital marketing strategy as well as a platform to consolidate important information. Below we compile for you what we believe to be the top three most important aspects to keep in mind when building your fitness website! Branding and Visual Representation First impression of a website is as important as the first impression of a studio owner or instructor. The average user only spends an average of 7 seconds on the websites they visit, which is why the first look of your website is a decisive factor of your website’s traffic and performance. It is important that your website design ...

Where can I hire yoga instructors in Hong Kong? Talent recruitment is a constant process, and it can be tedious work if you don’t know where to find the right talent for your brand. In the fitness industry, trust and ownership of your employees play a major part in scaling your business, even more so in the yoga practitioner family.  Check out what we have to recommend for channels and platforms where you might be able to find and hire the right yoga instructor for your studio in Hong Kong!  Convert your own student! Based on research by Uplifted Yoga, for every yoga teacher that you can find, there are approximately two other people who would be interested in also becoming a yoga teacher. Instead of spending money on acquiring new teachers, why not skip these parts of the hiring and trust building process by curating your own teacher training courses so that you can train these potentials up so that they will be able to deliver classes up to your standards? Not only can you c...

When we think about activewear, some names you might hear are Lululemon and Lorna Jane, but these are also the same brands that might cause a strain on your wallet. However, looking for activewear does not always have to cost a bomb. We discovered local brands that offer high quality, value for money fitness gear for your workouts. In today’s article, we share with you some of the best local activewear brands for comfy workouts.  We’ve also included some promo codes that these local brands have very generously shared with our community, so you get to enjoy extra savings when you check out your cart! Read on to snag these deals. Anya Active Anya means “Grace” and the brand is birthed from a desire within to show kindness towards our body, and the approach we believe we should adopt to becoming the best versions of ourselves. Anya Active’s activewear starts from as low as $29 and range from tank tops, sports bras, tights to running shorts! They also have inclusive sizing ranging from...