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Due to the unstable situation brought by the pandemic, more and more fitness studios are offering virtual classes. Don’t worry if you have never tried it before. You can easily leverage on existing solutions to conduct your kickass virtual classes.  Zoom is an easy-to-use and one of the most commonly-used live streaming softwares. The basic plan is free, yet it has a time limit of 40 minute for every group meeting. To avoid being cut off in the middle of the class, it is recommended to subscribe to a premium plan. There are 3 premium plans options in total, namely Pro, Business, and Enterprise. All of the plans allow a 30-hour long meeting and live streaming to YouTube and Facebook. The Pro, Business and Enterprise can cater up to 100, 300, and 500 participants respectively. The price of the Pro plan is USD14.99 per month, while that of the Business and Enterprise plan is USD 19.99 per month. The Pro plan is usually enough for boutique fitness studios that offer both personal train...

Over the past decade, Hong Kongers are paying more attention to their health. Fitness is prevalent, and more people are choosing to be actively engaged in the fitness industry. There is no doubt that this is a growing industry, but in this highly competitive space where trends come and go, it is important that you understand the preferences of your target audience. Here are the top 5 boutique fitness trends in Hong Kong:  1. Yoga The yoga industry in Hong Kong is experiencing exponential growth, and practicing yoga or becoming a yoga teacher has never been so popular. The number of yoga studios continues to rise. With so many different types of yoga out there, the demand for a diverse range of classes is stronger than ever. Unsurprisingly, some common reasons for starting out in yoga include stress and tension relief to the desire to unplug from technology. Studies have shown that 87% of people leave in a better mood when they leave the yoga studio. Not only are yoga classes rising...

COVID-19’s impact on studios across Singapore We saw a glimmer of hope for many fitnessprenurs as the Minitry of Health (MOH) Singapore announced the commencement of mask off fitness activities as of 10 th August. Due to the volatile situation faced by many fitnesspreneurs, the heightened alert period forced many studios to close their operations. MOH has loosened its reins but is still following an all-hands-on deck strategy to reduce close contact spreading. With such strict measures in place, many fitness studios have taken to restructuring schedules, implementing social distancing initiatives and adopting a hybrid business model, leveraging on virtual tools to engage clients.  Under the new regulations, studios are expected to maintain a “2-metre physical distancing between individuals for general physical activities. 3-metre physical distance between individuals for indoor high intensity or high movement exercise classes unless the nature of activity requires the distance to b...

Whether you are operating a yoga studio or a strength training gym, tracking your performance is essential to running a successful business. Monitoring key performance indicators (KPIs) can help you analyze your operations and better understand your studio’s financial health. This article identifies five important KPIs that your studio should start tracking to gain an edge over your competitors: Revenue per Client One of the most common KPIs in the fitness industry is Revenue per Client (RPC).  It measures the average dollar amount of revenue generated by each of your clients. The RPC can be easily calculated by taking total revenue divided by the number of clients, usually in a monthly or an annual timeframe. As a fitness studio owner, you should strive to increase the RPC by selling premium or additional classes to your existing clients. A low RPC could indicate that your fitness studio is not extracting the appropriate value from your clients, which is detrimental for its long-t...

The fitness industry has been severely affected by COVID-19 in the past year. The fitness centers need to think of ways to provide better services and attract more new customers, therefore, leveraging technology is a way to optimize their business management. Online booking solutions help to optimize their management processes and let their customers get an impressive and innovative fitness experience. 1. Improve the customer experience in your gym With an online booking solution, your fitness studio is open for booking at all times in the day. This means your customers can access your offerings whenever it’s convenient for them, rather than having to wait for working hours at your studio to call a receptionist to make their booking. In such a saturated boutique fitness market, ease of purchase and booking is critical in optimizing customer service and experience.  Automatic notifications is another key touchpoint that you can build for your customers. Help your customers build a s...

Revenue diversification is key to business survival. Having more than a single source of revenue saves your studio from being severely hit by adversities, especially during the pandemic. Here are 3 ideas for your fitness studio to diversify your revenue stream:  1. Offer fitness programmes for corporations There is growing awareness for health and wellness in the workplace. After all, employees’ wellness directly affects their work performance. Currently many large organizations, like Standard Chartered, LinkedIn, Prudential, etc., are already providing their employees with a comprehensive fitness programme to boost their productivity. With COVID-19 raising the public's awareness of health and wellness, more corporations are looking for customized fitness programmes that help their employees to release stress and anxiety. That’s where your studio can help.  There are different forms of partnership you can form with the corporations - you may send your staff to conduct onsite c...